Check out these two examples of building a brand story through copywriting. From a new start-up to a new product, both projects brought challenges and opportunity.
With these two examples, concept is demonstrated in very different ways. But when you start with the purpose of being unique, you get positive and impactful results.
Website copy is only part of the conversion conundrum. First, you've got to get them there with things like social and blogs. And once there, be sure to speak their language.
Email is still one of the most effective methods to reach buyers. But it's a numbers game. Be relevant, consistent and stay top-of-mind with meaningful messages that respect your audience.